Elvis, the brand, still making big money

MEMPHIS - Elvis Presley is in play. CKx Inc., owner of the American Idol television program and 85 percent of Elvis Presley Enterprises, is mulling at least two offers to buy the company. At the same time, thousands of Elvis fans descended on Memphis for Elvis Week, the annual commemoration of the American music icon's life and death.

Tagged as: American Idol, American Music, American Television, Big Money, Ckx Inc, Commemoration, Elvis Fans, Elvis Presley, Elvis Presley Enterprises, Life And Death, Memphis Elvis, Music Icon, Television Program, Time Thousands